Macau, 27th June 2019
MISE Association elects new Executive Board
New executive board members from left to right: Bruno Simões, Fion Lai, Olinto Oliveira, Victoria Fuh, Nuno Calçada Bastos
Int’l Guest Speaker Event Attendees
Guest Speaker Cindy Y. Lo, DMCP
New board members will focus on the promotion of Macau as a destination for business events and in strengthening members network and lobby capacity. A guest speaker from US and Hong Kong marked the association mission on continuous education.
Members of MISE – Macau, Meeting, Incentives and Special Events Association gathered today for its annual general assembly to elect a new executive and supervisory boards for a period of three years. The event took place at the Sheraton Grand Macao, one of the 25 members of the Association.
MISE association is the only association in Macao devoted to Special Events and Incentive Travel and uses English to embrace the international community working in Macao’s MICE industry.
President elect Bruno Simões, that has been working in the MICE industry and living in Macau for more than 17 years, stated that “MISE main objectives for this mandate are to improve Macau’s profile in the international markets and to help Macau’s MICE industry with education and lobby initiatives. Since the association was founded in 2016 that it embraces the Greater Bay Area “concept” by having members and holding events in neighboring markets like Hong Kong and Zhuhai.
International Guest Speaker Cindy Y. Lo presented case studies about design and winning strategies
Cindy Lo, whose family is originally from Hong Kong, is the President & Event Strategist of Red Velvet Events in the USA and presented today the topic “Case studies of designing corporate events & what are strategic ways to win new business.” The presentation was open to members and non-member and gathered more than 50 professionals and students from the tourism and events industry.
The presentation brought a great insight to the industry peers on how to attract more corporate clients to choose Macau for their meetings and conferences. This topic also showed what tools can be created with the aim to make Macau an internationally recognized MICE destination.
Cindy Lo visited Macao for the first time and stated that “Macau has done an impressive tourism awareness work. I tend to choose cities where international brands are present and Macao is another proof that mixing business with pleasure – now commonly referred to as “bleasure” – has a positive ROI for a city’s local economy.”
To know more about Cindy Lo and Red Velvet Events follow the below links.
https://redvelvetevents.com/cyl/
https://www.linkedin.com/in/redvelvetevents/
Elected Executive Board
President: Bruno Simões,CMP, Managing Director,DOC DMC Macau Ltd.
Vice President: Fion Lai, Assistant Director of Sales, MICE at Sheraton Grand Macao Hotel
Vice President: Victoria Fuh, Vice President of Resort Sales, MGM
Vice President: Olinto Oliveira, Director, Live Communications, MCI Macau
Treasurer: Nuno Calçada Bastos, Group Director of Marketing, Macau Fisherman’s Wharf
Plans for the first year
The main project in this area is an “online events planner’s guide” – a marketing tool to
promote the destination and help buyers to find the right event options in Macau. The major objective is to promote Macau at international markets.
The association will continue to organize events with the purpose of raising the profile of the association in the industry, learn from guest speakers and provide networking opportunities to members.
Education programs will continue, as in the past three years, in order to bring more certifications and qualifications to the MICE industry in Macau.
About MISE
The Macau Meetings, Incentives and Special Events Association (MISE) is a non-profit association that is supporting Macao’s MICE professionals working in Meetings, Incentives and Special Events. Main objectives include generating business opportunities for its members; promoting Macao as a MICE destination; attracting events from the international arena to Macao; and providing education and training to the MICE industry.
Website: www.misemacau.org
Facebook: facebook.com/misemacau